Copywriting

Malwarebytes

Malwarebytes is a software company that makes cybersecurity products for consumers and businesses. As a copywriter and UX writer, I work in both marketing and design. For example, I worked with UI designers and engineers to create nearly all of the in-app copy for the company’s iOS product. At the same time, I worked with product marketing managers and graphic designers to create nearly all of the marketing copy for web, email, and the App Store itself. The app is currently rated at 4.5/5 on the App Store. I’ve also worked on successful campaigns to launch products, improve product utilization, and boost conversions from Free to Premium.

Propeller Health

Propeller Health is a healthcare startup that makes a sensor and app that's been proven to reduce asthma symptoms. The sensor, in harmony with the app, tracks the patient's symptoms, reminds them when to use their inhaler, and helps them take proactive steps to prevent asthma attacks. I rewrote copy for their main landing page. By changing the copy alone, the conversion rate for the page improved by 25.18%. I also used UX copy improvements to deliver 96.01% more visitors to the signup page.

TIBCO Software

TIBCO is a 1 billion dollar company in the enterprise software industry. TIBCO's business software gives companies the ability to process more transactions, analyze more data, and act faster. As TIBCO's go-to copywriter, I worked on things like print ads, web sites, and email campaigns. I also wrote more technical documents like white papers, data sheets, and customer stories. 

TIBCO NOW

Lead copywriter on the company's annual user conference. Conference had 20% more attendance compared to the previous year (2013) and 40% more than 2012*.

*http://www.softwaremag.com/tibco-now-recap/

Here's some of the copy from that campaign...

TIBCO NOW Email 

There will be plenty to learn at TIBCO NOW 2014. Discover the latest in enterprise technology, understand trends that affect your business, and get hands-on training with the tools your company needs to thrive. Download the event agenda for an in-depth look at the breakout sessions we have planned, and find out exactly what you can learn at TIBCO NOW.

TIBCO NOW is an industry conference for anyone and everyone interested in enterprise software. In addition to the new name and focus, it has a new location: San Francisco, California. We’ve also added a separate program just for analytics audiences, Analytics NOW.

Our focus this year is on the threat every enterprise is facing: Disruption. In an environment where today’s startup is tomorrow’s juggernaut, technology plays a crucial role in determining the winners and losers. Find out what others are doing to stay competitive and hear from thought leaders like Vivek Ranadivé, Malcolm Gladwell, Marc Andreessen, and Aaron Levie.

Register for TIBCO NOW

Download the event agenda for a closer look at what you’ll experience as an attendee. Find sessions you’re interested in and start planning your trip.

Thank you,

The TIBCO Team

#TIBCONOW

Olamic

Olamic makes custom knives for collectors and enthusiasts. Their initial product line, under the name Olamic Cutlery, focused on traditional fixed-blade knives. When they started a new product line focused on modern, tactical folding knives, I created an updated version of their logo and wrote a new company tagline, "Never the Same."