Kenji Sasaki
UX Designer / Content Designer / Regular Guy
Hi! My name is Evan Kenji Sasaki, but everyone calls me Kenji. I’m a UX designer in NYC with more than a decade of experience at places like Facebook, Oculus, and Malwarebytes. I’m looking for my next job.
Featured Work
Facebook Story Midcards
+17.4% improvement to publish rate by adopting my design standards
Story midcards are first-party ads that appear between Facebook stories. Most of them are designed to encourage sharing with suggestions from the user’s camera roll. I launched 20+ variants and co-created their design standards… Keep reading
Facebook Story Tray Entry Points
+6.38% improvement to publish rates by adopting my content approach
The story tray appears at the top of Facebook’s home page. As part of our push to show users sharing recommendations, we created a fleet of tiles to serve as entry points. They are very small, and look almost…
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Oculus Horizon Worlds (2021)
Launched in 2021 with 300K+ users in the beta release alone
Horizon Worlds is a social VR experience where users can create and explore 3D worlds. I worked on it leading up to its launch in 2021. I created much of its initial UX content, as well as foundational style guides for settings, notifications…
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Malwarebytes for Windows (2019)
Launched a complete redesign of the company’s flagship product
For more than a year, I worked as the sole content designer on a complete redesign of Malwarebytes for Windows, the company’s flagship product. As a core member of the design team, I worked on the product from early planning meetings through to its general release. I wrote nearly all the UI copy, as well as most of the marketing copy for its launch.
Malwarebytes for iOS (2019)
Launched a brand new iOS app, rated 4.6/6 on the App Store
As the UX writer on Malwarebytes for iOS, I collaborated with engineers, UI designers, and product experts to create copy for every screen in the app. From button text and feature names to instructions and disclaimers, I tried my best to make every aspect of the app usable, uncomplicated, and user-focused.
More Work
Creative Writing
Copywriting
